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Dogs playing for life® is an organization that prioritizes quality of life for dogs while they are in the shelter. We teach shelters how to get all the dogs out of their kennels for play groups.
Animals Matter® supports a no-kill philosophy. We put our money where our mouth is. Proceeds from our products help fund the compassionate efforts of Dogs Playing for Life, a nationwide program to help shelters incorporate play as a therapy and socialization tool. Led by dog advocate Aimee Sadler, the program trains staff and volunteers (free of charge) to hold “play groups” for shelter dogs that work to improve the well being and behavior of the pups so they’re more likely to be adopted.
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Occasionally, we'll send you updates on new products but we mostly just send pictures of pups loving life!